Our Story (WILD SAFE & Why Animals Matter)

Nuubia Formula Wild Safe
Orangutans and Palm Oil

Nuubia  is a Bay Area artisan chocolatier making fine chocolates crafted from precious, humanely sourced, premium ingredients. We love creating beautiful products and giving people a peek into the world of fine chocolatiers, where our ingredients come from, and what it takes to make WILD SAFE chocolates.

People often ask us what wildlife has to do with chocolate anyway and why we care so much. It's easy to forget that chocolate is an agricultural product- afterall,  it's an indulgence and readily available.

Cacao grows in the remote equatorial regions of the world and because of the inaccessibility the real costs are often hidden. Many species of wildlife are now at great risk due to cacao farming infringing on wildlife habitat. Sadly, the wildlife that is displaced are treated as vermin and human-wildlife conflicts are escalating. In places like West Africa, where the majority of chocolate comes from, whole species are being hunted for bushmeat and wiped out.

We at Nuubia are trying to change that by working with conservationists to help them bring awareness to the problem - educating farmers, the culinary world and cacao traders.

Embedded in our DNA is our passion to protect wildlife and the amazing ecosystems that support life.

Because of the particularly destructive practices of the palm oil industry we BAN Palm Oil and are vocal advocates in the food industry to make products without destroying ecosystems. Because of this we currently avoid all chocolate from West Africa where deforestation and bush meat is rampant. Our products are Non-GMO, most are Gluten-free and all of our chocolate covered nuts and fruits are Vegan.  We're proud to say that all of our products are "Wild Safe","Orangutan Safe" and "Cruelty-Free" .

By making WILD SAFE chocolates we produce products which taste good and are good for the Earth.

Nuubia is the World’s First Confectioner to Commit to Sourcing Wildlife Friendly® Ingredients Proving People, Planet and Profit are Compatible.  As a Charter Member of the Wildlife Friendly Enterprise Network,  Nuubia is committed to sourcing "Wildlife-Friendly" certified ingredients and making a difference in people’s lives with products that showcase efforts to protect endangered habitats, species and wild ecosystems.

Our packaging is sustainably sourced, FSC certified and made to strict specifications.  We hope, in our own small way, to demonstrate that it's possible to make fine chocolates that are pure, incredible, and made without destroying forest ecosystems and non-human species.